Instagram revealed a new logo on May 11th. And the internet is in an uproar about it.
Although everyone is kinda pissed, I find the fanfare to be a little amusing.
Here are some of the funniest tweets I’ve come across on Twitter…
A new instagram facelift look its not even an INSTAGRAM. Im so disappointed
— Ucop (@Yusofhshm) May 12, 2016
Not sure I like the new @instagram app logo! It’s dominating my home screen! 😳
— Phillip Schofield (@Schofe) May 12, 2016
Instagram’s new logo is like a rainbow and then you open the app and it’s all black and white pic.twitter.com/Y2q9LrRzVm
— Loz (@Lauren_Neate) May 12, 2016
I like how the new Instagram icon shows an outline of your dinner plate with a glass next to it. pic.twitter.com/MDHZJyDlyY
— k (@krazyfrog) May 11, 2016
Yes, people are not happy about it. They like the old Instagram logo. It was retro. It reminded us millennials of the 90’s. And it stood out from the other apps on our phones.
But you know what?
Generation Z (the generation after millennials, if you didn’t know) is a rapidly growing demographic on Instagram. And they know nothing about retro cameras or vintage filters. And they don’t care either. They’ve grown up with tech and appreciate sleekness and simplicity.
Instagram lead designer Ian Spalter wrote of the icon change in a post on Medium, “the Instagram icon and design was beginning to feel, well… not reflective of the community.”
Instagram is adapting to their audience. And that makes me happy.
Does that mean I like the way that their new logo looks? Well, kind of.
I loved the old, 3D, retro, and easily-recognizable Instagram logo. But things are changing. We are becoming more of a digital society, and that is another thing that Instagram is trying to reflect with their new logo.
Gone are the days of polaroids and disposable cameras. In 2016, most of our photography is stored in the cloud somewhere.
The new logo will take a little getting-used-to, is what I’m saying.
If you’re feeling the same way, allow me to highlight some of the positives about the new IG logo:
Just look at that gradient! The unique choice of color definitely makes up for the logo not having that 3D-feel. And the rainbow gradient is a nod to the rainbow in the upper left-hand corner of the old Instagram logo. It is very noticable and draws the eye. The vibrant colors were also a good choice because colors play a HUGE part in Instagram photography. Even in B&W photos. Whether you like the gradient or not, Instagram knows what they’re doing.
The flat, 2D design is brilliant. The simplistic design suggests a camera without being too loud. You are still able to see the old IG logo within the new logo, as well. The simple logo is also easier on the eyes and more attractive.
Instagram’s brother and sister apps (Layout, Boomerang, and Hyperlapse) also underwent a redesign. Ultimately, this is great for all of the apps because it connects them together in terms of branding. The three aformentioned apps will also benefit from all of the media attention that Instagram has recieved. Standardization is a good thing because it helps people to more easily recognize a brand and those associated with the brand. Smart move, Instagram, smart move.
Is this new logo a good thing for Instagram? I think so. They’ve researched their audience and they’re trying to do what’s best for the Instagram community. I can respect that.
Do I like the new logo? Sure. It will take some getting-used-to, but I am adaptable and trust that Instagram has my best intentions at heart. So, I’m not going to complain like the rest of the people on the internet.
If you want to know what Instagram has to say, here is what they posted when they revealed their new logo.
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become. Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.
Thanks Instagram. We love you and we will continue to use your app whether or not we like the new logo.
What do you think about Instagram’s new logo? I would love to hear what your thoughts are in the comments section below.
-Tyler W. Hanna